Hello everyone, optimizing your social media profiles can be a little confusing at first. As time goes on, it will become easier and you’ll get the hang of it quickly. First and foremost, write in third person, sympathize with the consumers/readers, this puts you on the same playing field as them. Allowing you to bond and build some trust. Secondly, always get straight to the point, do not drag on what you are trying to say or making a point of, you will lose their attention quickly. Using easy to understand graphs or charts can also be incredibly useful. Lastly, when you want to grab their attention and keep it, use a flashy/catchy title. Something that not only stands out, but also something they can relate to, this will draw them in further!